The challenge: Bud Light launches a seltzer, but people are not really sure if it contains beer or not.

The spot: A Bud Light Seltzer spokesperson assures viewers that, despite the name, there isn't actually any beer in its seltzer.

To help alleviate any confusion, she uses a portable Pixelizer to blur out Bud Light logo on the Seltzer cans .

Unfortunately, the technology malfunctions and begins to blur out everything around the people drinking the seltzers, consuming everyone in a pixelated mess in an attempt to reassure viewers there is NO beer in Bud Light Seltzer.

SCRIPT TRANSLATION:

Bud Light Rep: Studies tell us that the name Bud Light makes people think that our Hard Seltzer has beer. To clarify that, we are going to cover the logo.

Woman: Oh, it’s a hard seltzer. 

Woman: What is that? 

Man: Take it off me…

Man: Ruuuun! 

VO: Bud Light Seltzer: delicious flavor without beer.