PROFILE
Bilingual and bicultural, Latina and American. I think, speak and write in Spanish, English and Spanglish. Experience in General U.S. Market, U.S. Hispanic & LATAM markets.
Accounts I’ve worked on: Bud Light, Michelob Ultra, BMW, Target, Downy, Marshalls, Jergens, State Farm, DirecTV, Boar’s Head, Goya Foods, Smashbox, Calzedonia, Dish, and McDonald’s.
EXPERIENCE
FREELANCE
Wieden + Kennedy - Remote / 2020 - Present
Partners & Spade / Mythology - New York City / 2018 - 2024
Mother New York - New York City / 2016 - 2023
Laird + Partners - New York City / 2020
Kirshenbaum Bond Senecal + Partners - New York City / 2013 - 2018
IPG Mediabrands - New York City / 2016
MRY - New York City / 2015
DIRECTV Latin America - New York City / 2013 - 2014
Ogilvy & Mather - New York City / 2012
Fox Latin America - Miami / 2010 - 2011
FULL-TIME
Fathom DDB Communications - Associate Creative Director - New York City - 2015
Kirshenbaum Bond Senecal + Partners - Associate Creative Director - New York City - 2012 / 2013
Grey New York - Senior Copywriter - New York City - 2010 / 2012
Alma DDB - Senior Copywriter - Miami - 2007 / 2010
MTV Networks - Trade Marketing Intern - 2007
Ocean Drive Magazine - Public Relations Intern - 2006
LANGUAGES
English - Native
Spanish - Native
Portuguese - Intermediate
EDUCATION
Bachelor in Advertising and Public Relations - 2007
Barry University - Miami, USA
American University of Paris - Paris, France
Saint Louis University Madrid - Madrid, Spain
LinkedIn Reco:
"I truly miss working with Xoch. Her awesome energy in the day to day work, her great capture of the strategic thinking, her good order in the workflow and her unique talent when writing ideas beautifully both in english and spanish. With all those qualities, she's one those persons that you will always miss working with. I feel grateful to have worked close to her."
— Ivar Rodriguez Berlanga, managed Xoch at Kirshenbaum Bond Senecal + Partners Contact Xoch on LinkedIn
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