When Target asked us to bring its holiday swagger to life, we created Kris From Target, a team member whose enthusiasm for the season borders on legendary. Equal parts charming and over-the-top, Kris quickly became the face of Target's holiday spirit. And yes, he's also really into Latin American Christmas music.

Team Member 1: Can you believe it? Black Friday has up to 50% off everything, from toys to electronics.

Team Member 2: Look at him. He's getting fired up again.

Team Member 1: Black Friday must have him pumped.

Team Member 2: What do you think he's listening to now?

Team Member 1: Salsa? …Maybe not.

(Through Kris' headphones, "El Burrito Sabanero"—a beloved Latin American Christmas classic—can be heard.)